The "Adult Hits, play-anything" Format"
Jack breaks from the existing traditions of radio programming with a playlist three to four times larger than most other formats.
A BRIEF HISTORY
We first hit planet Earth way back in 2002. The first JACK-licensed station started shaking up the airwaves and putting smiles on faces in Vancouver, British Columbia. Yes, that's in Canada. Since then, over 10 million Americans have come to love the JACK brand, attitude, and musical awesomeness. But Every JACK station sounds a little different. Because we're not some on-size-fits-all listening experience. We do what makes the most sense within each unique market.
WHAT JACK IS:
WHAT JACK ISN'T:
WHO LISTENS TO JACK?
Our musical mix does not fall into a traditional radio industry format category. Neither does the audience. Let's call our approach "Adult Variety." And let's say this magical ever-changing playlist is really good at reaching a variety of adults. Lots of them, actually. The kind who have jobs and taste and surprisingly strong purchasing power. Which helps explain why JACK-licensed stations had racked up over $1.3 billion in ad revenue last time we checked.