Keeping Elko Informed is a big responsibility and Lori Gilbert, KELK’s Award Winning Newscaster is the one most people turn to for local news. Lori has been the News Director for Elko Broadcasting Company (KELK/KLKO) since 1983. She is consistently recognized by news organizations for her outstanding contributions to Broadcast Journalism. 

The Associated Press recently recognized the KELK/KLKO News Department, under her leadership, as The News Station of the Year. For nearly fifteen years, her daily half-hour community news program, Elko Live, has provided listeners with first-person news accounts of local, regional and national issues and events.

The dynamic AC Pure format of KELK is the perfect mix of Adult Contemporary music, that appeals to the heart of today’s 25 to 54 year old, predominantly female listeners. Perfect for in-office listening, your commute to and from work, and around the house. AC Pure is a proven blend of music from established artists these buyers love best.

Classic artists like Phil Collins, Rod Stewart and Celine Dion. New artists such as Sheryl Crowe, John Mayer and Josh Groban keep the AC Pure format interesting and enjoyable without being “hard”, “abrasive” or too soft.